Measuring the success of public relations strategies has always been a challenge for experts in the industry. Finding a quantifier for this is impossible. Media coverage, brand awareness and reputation building remained key objectives. Measuring the direct impact was not always straightforward. Today, data and analytics are transforming the operations in the PR industry. This enables ... https://tycc12.blogspot.com/2026/06/how-data-analytics-are-making-pr-more.html