"Not only the marketing, but the PR ecosystem is hyper-connected to digitisation, leading any negative press to spread even faster and impact the brand’s reputation within hours. It could arise due to a customer complaint going viral or a media controversy, and the only thing that matters is how the brand responds to it. Brands should avoid reacting impulsively; they should approach t... https://tycc12.blogspot.com/2026/03/how-brands-can-handle-negative-press.html