Advertisers Use a DSP to facilitate the process of ad buying and a DMP to utilize third-party Endanwender data (brands can merge first- and third-party data to strengthen targeting capabilities). Another key benefit of SSP software is that it allows publishers to better control pricing of their ad inventory, e.g. https://bookmarksoflife.com/story2988205/indikatoren-f%C3%BCr-online-werbung-sie-wissen-sollten